Wells Fargo maintient la note de surpoids pour Pinterest : voici ce que vous devez savoir


Wells Fargo a décidé de maintenir sa note de surpoids de Pinterest (NYSE :ÉPINGLES) et abaisser son objectif de prix de 37,00 $ à 34,00 $.

Les actions de Pinterest se négocient en hausse de 11,46 % au cours des dernières 24 heures, à 22,28 $ par action.

Un passage à 34,00 $ représenterait une augmentation de 52,6 % par rapport au cours actuel de l’action.

À propos de Pinterest

Pinterest est une plate-forme en ligne de découverte de produits et d’idées qui aide les utilisateurs à recueillir des idées sur tout, des recettes à cuisiner aux destinations vers lesquelles voyager. Fondée en 2010, la plateforme se compose d’un public majoritairement féminin, représentant environ les deux tiers de ses plus de 365 millions d’utilisateurs actifs mensuels. La société génère des revenus en vendant des publicités numériques et déploie désormais davantage de fonctionnalités de commerce électronique sur la plate-forme.

À propos des notations des analystes

Les analystes travaillent dans les systèmes bancaires et financiers et se spécialisent généralement dans le reporting d’actions ou de secteurs définis. Les analystes peuvent assister aux conférences téléphoniques et aux réunions de l’entreprise, rechercher les états financiers de l’entreprise et communiquer avec des initiés pour publier des “notes d’analystes” pour les actions. Les analystes évaluent généralement chaque action une fois par trimestre.

Certains analystes proposeront également des prévisions pour des paramètres tels que les estimations de croissance, les bénéfices et les revenus afin de fournir des indications supplémentaires sur les actions. Les investisseurs qui utilisent les notations des analystes doivent noter que ces conseils spécialisés proviennent d’humains et peuvent être sujets à erreur.

Si vous souhaitez suivre les analystes qui surpassent les autres, vous pouvez afficher les notes des analystes mises à jour ainsi que les scores de réussite des analystes dans Benzinga Pro.

Cet article a été généré par le moteur de contenu automatisé de Benzinga et révisé par un éditeur.



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ACTUALITÉS BOURSIÈRES: Uber, Pinterest sautent, les PDG de la technologie avertissent les travailleurs, mise à jour des offres d’emploi


Contrats à terme sur actions américaines se négociaient à la baisse tôt mardi matin.

Lundi, les actions ont renoncé à leurs gains précoces et ont clôturé en légère baisse lundi alors que les investisseurs entamaient une autre semaine chargée de résultats d’entreprises et de rapports économiques.

Les principaux indices ont passé une grande partie de la séance de lundi à osciller entre gains et pertes avant de chuter dans l’après-midi.

Le S&P 500 a perdu 11,66 points, ou 0,3%, à 4118,63. Le Dow Jones Industrial Average a perdu 46,73 points, ou 0,1%, pour terminer à 32798,40. L’indice composite Nasdaq axé sur la technologie a perdu 21,71, ou 0,2 %, à 12368,98.

Les actions américaines ont connu une reprise furieuse au cours des dernières semaines, stimulées par des signaux positifs provenant des bénéfices et des attentes selon lesquelles la Réserve fédérale n’aurait peut-être pas besoin d’augmenter les taux d’intérêt aussi agressivement qu’on le pensait, stimulant une reprise des obligations d’État aux côtés des actions.

L’ouverture modérée d’août fait suite à une solide reprise des actions le mois dernier : juillet a été le meilleur mois pour l’indice S&P 500 depuis novembre 2020.

Mais la série de rapports économiques et de bénéfices des entreprises de cette semaine a laissé les traders “un peu prudents”, a déclaré Lindsey Bell, chef des marchés et stratège monétaire chez Ally Invest.

“Les investisseurs sont toujours en train d’évaluer où nous nous écartons d’ici – plus loin vers la hausse ou vers l’inverse”, a déclaré Bell.

L’indice de référence S&P 500 a chuté de 11,66 points à 4 118,63. Il sort d’un gain de 9,1 % en juillet, mais reste en baisse de 13,6 % pour l’année.

Le Dow a perdu 46,73 points pour clôturer à 32 798,40, tandis que le Nasdaq a glissé de 21,71 points à 12 368,98. Le Russell 2000 a terminé en baisse de 1,92 point à 1 883,31.

Les banques, les sociétés de soins de santé et les actions technologiques figuraient parmi les plus fortes pondérations du S&P 500.

JPMorgan Chase a chuté de 1 %, UnitedHealth Group de 1,3 % et Intuit de 1,7 %.

Pendant ce temps, les actions asiatiques étaient en baisse mardi.

Le Nikkei japonais a chuté de 1,54 %, tandis que l’indice boursier taïwanais a chuté de 1,87 %. Les blue chips chinois ont chuté de 2,47% et le Hang Seng de Hong Kong a perdu 2,71%.

Les actions australiennes ont réduit leur baisse et le dollar australien s’est affaibli après que la banque centrale a relevé le taux directeur de 50 points de base comme prévu, les marchés interprétant les modifications apportées à la déclaration de politique générale comme accommodantes.

“Nous savions dès le départ que (le voyage de Pelosi) serait un moteur du sentiment d’aversion au risque dans la région”, a déclaré Carlos Casanova, économiste principal pour l’Asie à l’Union Bancaire Privée à Hong Kong.





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Pinterest : A Letter From Our New CEO – Form 8-K


A Letter From Our New CEO

Dear Shareholders,

I want to start by offering my gratitude to Ben and the Pinterest Board of Directors for giving me the opportunity to lead Pinterest. I have long admired what the Pinterest brand and platform stand for, and believe there is no better time to join this incredible company. Today there are 433 million users around the world who come to Pinterest each month to find a positive place online where they can find inspiration for so many parts of their lives.

Given our strong foundation and the significant opportunities still ahead, I am confident Pinterest will usher in a new chapter of growth and success. Having spent the majority of my career building and leading commerce and financial technology businesses from startups to large organizations, it’s clear to me that Pinterest is a very unique platform, having both inspiration and strong intent in the same experience. As we work to make it easier for users to act upon that inspiration and intent, we plan to make Pinterest an even more attractive forum for advertisers and content creators to engage with hundreds of millions of users while helping people accomplish their daily goals of making, doing and buying.

In my first few weeks, I’ve been listening closely to stakeholders – including investors, employees, users, advertisers and creators. From those conversations it is clear that there is shared conviction and optimism for the Pinterest platform and community. It is also clear that the market is evolving rapidly and we must do the same.

The team and I are focused on developing and executing against a long-term plan to help Pinners engage more deeply with all the inspiring products and services they find on our platform so they can build their best lives. At the same time, as the market adapts, we will as well. That includes meeting the moment to help users and advertisers navigate shifting needs as well as balancing growth with profitability in our own business.

We’re passionate about our mission to bring everyone the inspiration to create a life they love and look forward to sharing more on how we will position Pinterest as a go-to platform for inspiration-to-realization in the months to come.

Sincerely,

Bill Ready

Q222 Highlights

•Q2 revenue grew 9% year over year, and 16% quarter over quarter to $666 million. Strength came from large retailers, and our international business, which was partially offset by weakness due to macroeconomic uncertainty.

•Global Monthly Active Users (MAUs) of 433 million were flat quarter over quarter, and down 5% year over year.

•GAAP net loss was $43 million for Q2, compared to GAAP net income of $69 million in the year ago quarter. Our Adjusted EBITDA1 was $92 million for Q2.

Q222 Business Highlights

Pinner Experience

The Pinner is the focal point of what we do. To that end, we are intent on innovating across our platform to build a positive place that helps our users find inspiration, organize and plan for the future, as well as discover goods and services to turn that inspiration into reality.

In Q2, 433 million global monthly active users came to Pinterest, similar to Q1 levels. We continue to improve the heart of our user experience. These investments include:

1) Advances in machine learning and artificial intelligence systems that drove significant improvement in the relevance of home feed recommendations.

2) Focus on growing our native content ecosystem through the expansion of our creation tools to more Pinners and through content partnerships.

3) Diversification of growth channels outside of search engine optimization (SEO) including more personalized notifications and sharing Idea Pin content on third-party platforms. We believe that these other channels, over time, can become important sources of traffic for new and resurrected users on Pinterest.

Finally, Pinterest is committed to providing a positive and inclusive place online. In June we launched Compassionate Search to 11 new countries, allowing Pinners to access emotional well-being activities they can do right from the Pinterest app. We expanded hair pattern search for people of diverse backgrounds to new international markets in the quarter. Finally, we’re partnering with organizations like the Mental Health Coalition in the U.S., to amplify informative and inspiring content on our platform.

Inspiration & Content

We believe that inspirational content is an important on-ramp to much of the engagement that happens on Pinterest. We began investing in a native content ecosystem with an initial emphasis on video, which is a fundamental medium for inspiration and planning and an important avenue to drive more commerce, engagement and action on our platform.

Q2 marked another period of progress growing this ecosystem.

•As we increase the supply of native content, our machine learning systems are getting better at serving personalized recommendations. As a result, the relevance of Idea Pins on the home feed has improved significantly quarter over quarter.

•We signed a global, multi-year partnership with Tastemade to bring high quality video across our core and emerging verticals. Tastemade will create Idea Pins, new shows for Pinterest, and stream hundreds of hours of new live programming for Pinterest TV from Tastemade’s studios.

1 This non-GAAP financial measure excludes share-based compensation (SBC), depreciation and amortization expense, interest income, interest expense and other income (expense), net, provision for (benefit from) income taxes and non-cash charitable contributions. For more information on this, please see “About non-GAAP financial measures.”

•We launched Idea Ads and the paid partnership tool, which were previously in beta. Idea Ads are immersive, multi-page video ads designed to show ideas in action. Through the new paid partnership tool, creators can tag brand partners directly in their content. When creators share ideas about brands, people can get inspired to act on them, driving awareness and sales for those brands.

Shopping

We continue to make Pinterest the home for personalized, taste-driven shopping. Since 2019, we’ve amassed over one billion catalog items by adding merchant partners, making it easier for merchants to upload their products, and driving gross merchandise value (GMV) for businesses.

Our investments in the Pinterest API for Shopping enables merchants to more easily upload and manage a product feed, and update merchants’ metadata, such as price and availability, in real time. We are making progress with the beta test of Your Shop, a customized shopping page powered by our taste-driven algorithm informed by Pinners’ unique preferences and styles.

Finally, we acquired The Yes Platform, Inc. (“The Yes”), a commerce platform for fashion. The Yes team joined Pinterest’s Shopping team, bringing their unique AI-based commerce technology in fashion and years of collective shopping experience, which we believe will make Pinterest a compelling shopping destination.

Pinterest for Business

The macroeconomic environment has created meaningful uncertainty for our advertiser partners. We believe that providing measurable returns is fundamental to delivering value to advertisers and, in the long term, will help drive incremental sales. In addition, our unique insights into consumer behavior prompt many advertisers to turn to our platform. We are focused on delivering advertiser value across these key areas.

Measurable Returns for Advertisers

We are investing across our advertising platform to help businesses reach their goals on Pinterest. In June, we launched Idea Ads in 34 markets, offering advertisers a creative new ad format to turn inspiration into realization.

In July, we expanded the available use cases of our Pinterest API v.5 by releasing ad management campaign features. We plan to continue building on the API functionality for advertisers throughout the year. We also expanded our measurement offering, launching our improved modeled conversions product in Q2. By automatically integrating modeled conversions into our first-party reporting and measurement solutions, we expect to continue providing a comprehensive view of campaign reporting for our advertisers. Finally, we’ve expanded our ad offering to more countries. In Q2, we launched ads in Japan and in July we expanded our Latin America presence to Chile, Argentina and Colombia.

Driving Sales

We continue to expand our shopping capabilities for merchants and advertisers. In Q2, our shopping ads revenue grew at double the rate compared to overall revenue year over year. And we’re focused on streamlining the functionality for advertisers to use our shopping features. First, our advertisers in all shopping markets can now leverage the Pinterest API for Shopping to manage their inventory and update product availability and price in real-time. Second, we introduced product group suggestions so merchants can easily add or remove groups for their shopping campaigns or brand storefront. This reduces the friction for merchants to scale their presence.

Providing Unique Insights

People use Pinterest to plan for the future. So while across the industry, most focus on what has trended, Pinterest trends are predictive. In Q2, we launched a beta of our Pinterest Trends tool. The new tool supports trends in 22 new countries, and is designed to help advertisers, agencies, and creators. Advertisers and agencies can organize trends by the audiences that matter most to them to build more relevant, resonant campaigns. We believe the Pinterest Trends tool is particularly useful for advertisers facing macroeconomic volatility by helping them predict future consumer demand, and enabling them to allocate budgets accordingly.

Q222 Financial Highlights

Q2 revenue grew 9% year over year to $666 million, and 16% quarter over quarter to $666 million. Strength came from large retail advertisers and our international business, which was partially offset by weakness due to macroeconomic uncertainty. Our global Monthly Active Users (MAUs) were flat quarter over quarter and decreased 5% year over year to 433 million. The year-over-year decline was due to a combination of factors, some of which are easier to quantify than others, such as lower traffic from search engines and the lingering impact from the pandemic unwind in the year-ago quarter. Other factors, including competition for time spent on competing platforms, also remained a headwind. Our Q2 GAAP net loss was $43 million or (6)% of revenue. Non-GAAP net income2 was $77 million and our Adjusted EBITDA1 was $92 million or 14% of revenue.

Users & Engagement

Global MAUs at quarter-end were 433 million. While our global MAUs were flat quarter over quarter, we recognize there is work to be done to grow, particularly in our more mature user base in the U.S.& Canada and Europe regions.

On a year-over-year basis, global MAUs declined 5%. This was due to a combination of factors, some of which are easier to quantify than others, such as: lower traffic from search (largely driven by Google’s algorithm update in November 2021) that have resulted in reduced new user traffic and resurrections; and the lingering impact from the pandemic unwind, particularly outside the U.S., which impacted our engagement as many countries started to open up in the year ago quarter. Other factors, such as the impact of competition for share of time spent from video-centric platforms, particularly in our more mature markets, also remained a headwind. We note that global year-over-year declines were most pronounced for our web users.

While global MAUs declined year over year, our global mobile app MAUs grew high-single digits, accelerating off of Q1, and U.S. & Canada mobile app MAUs declined 2% year over year, an improvement from the year-over-year rate of decline we experienced in Q1. We saw continued strength within the younger demographic, with global Gen Z users growing low-double digits year over year.

By region:

•U.S. & Canada MAUs were 92 million, a decrease of 8% year over year in comparison to 100 million in the same period of the previous year.

•Europe MAUs were 117 million, a decrease of 4% year over year in comparison to 123 million in the same period of the previous year.

•Rest of World MAUs were 223 million, a decrease of 3% year over year in comparison to 231 million in the same period of the previous year.

Revenue

Total revenue was $666 million, an increase of 9% year over year compared to Q2 2021. Adjusting for foreign exchange headwinds, total revenue grew 10%. Strength came from our large retailers (namely online and specialty retailers), and our international business. This strength was partially offset by lower than expected demand from U.S. big box retailers and mid-market advertisers, who pulled back ad spend due to concerns about weakening consumer demand. Our CPG advertisers also continued to face challenges due to supply chain issues and inflationary pressures.

By region3:

•Total U.S. and Canada revenue was $542 million, an increase of 7% year over year. U.S. and Canada revenue increases were driven by ARPU.

2 This non-GAAP financial measure excludes SBC, amortization of acquired intangible assets and non-cash charitable contributions. For more information on this, please see “About non-GAAP financial measures.”

3 Revenue is geographically apportioned based on our estimate of the geographic location of our users when they perform a revenue-generating activity. U.S. and Canada, Europe and Rest of World may not sum to Global due to rounding. This allocation differs from our disclosure of revenue disaggregated by geography in the notes to our condensed consolidated financial statements where revenue is geographically apportioned based on our customers’ billing addresses.

•Total Europe revenue was $102 million, an increase of 10% year over year. Europe revenue increases were driven by ARPU. Adjusting for foreign exchange headwinds, growth in revenue from Europe would have been 22%.

•Total Rest of World revenue was $22 million, an increase of 71% year over year. Rest of World revenue increases were driven by ARPU.

ARPU

Global ARPU grew 17% year over year to $1.54, compared to $1.32 in Q2 2021. The ARPU expansion was driven primarily by advertising demand and the continued success in our lower funnel shopping related ad products. We continue to build our sales coverage, increase our shoppable content, and execute on our strategy to provide relevant ads to our users in regions within and outside of the U.S. and Canada.

By region:

•U.S. and Canada ARPU was $5.82, an increase of 20% year over year.

•Europe ARPU was $0.86, an increase of 20% year over year.

•Rest of World ARPU was $0.10, an increase of 80% year over year.

Expenses

Total costs and expenses were $700 million, including $120 million of share-based compensation (SBC) and amortization of acquired intangible assets. Our total costs and expenses grew 29% year over year due to headcount growth as well as increased infrastructure spend. Total non-GAAP costs and expenses2 were $580 million, representing 87% of revenue compared to 72% of revenue in the year-ago quarter. Our non-GAAP costs and expenses grew 31% year over year. The growth reflects an increase in headcount and infrastructure spend as well as higher consulting and facilities expenses. Our loss from operations totaled $35 million, or (5)% of revenue, compared to income of $71 million and 12% for the same period in 2021. Non-GAAP income from operations2 was $86 million, or 13% of revenue, compared to income of $172 million, or 28% for the same period in 2021.

Costs and expenses

•Cost of revenue was $165 million or 25% of revenue, up from 21% in the year-ago quarter. Non-GAAP cost of revenue4 was $163 million or 24% of revenue, up from 20% of revenue in the year-ago quarter. The increase as a percentage of revenue is due to an increase in infrastructure expense due to higher compute utilization.

•Research and development expenses were $234 million, up 28% year over year. On a non-GAAP basis, expenses grew 37% year over year to $152 million. The increase was due primarily to higher headcount, as well as higher consulting and facilities expenses.

•Sales and marketing expenses were $212 million, up 29% year over year. On a non-GAAP basis, expenses grew 27% year over year to $192 million. The increase was due primarily to higher headcount as well as higher consulting and facilities expenses.

•General and administrative expenses were $90 million, up 32% year over year. On a non-GAAP basis, expenses grew 35% year over year to $74 million. The increase was primarily due to higher human resources headcount, as well as certain other costs that we would expect to be non-recurring at these levels.

Net income (loss) and Adjusted EBITDA

Net loss was $43 million or (6)% of revenue, compared to net income of $69 million, or 11% for the same period in 2021. Non-GAAP net income2 was $77 million, or 12% of revenue, compared to $170 million, or 28% for the same period in 2021.

Adjusted EBITDA1 was $92 million, or 14% of revenue, compared to the year-ago quarter Adjusted EBITDA of $178 million, or 29% of revenue.

4 This non-GAAP financial measure excludes SBC and amortization of acquired intangible assets. For more information on this, please see “About non-GAAP financial measures.”

Balance sheet and cash flows

•We ended the quarter with approximately $2.66 billion in cash, cash equivalents and marketable securities.

•Net cash provided by operating activities for the six months ended June 30, 2022 was $333 million, a decline from $375 million in the same period last year.

Guidance

Our current expectation is that Q3 2022 revenue will grow mid-single digits on a year-over-year percentage basis, which takes into account slightly greater foreign exchange headwinds than in Q2 2022. We expect our Q3 2022 non-GAAP operating expenses to grow low double digits percent quarter-over-quarter5.

For the full year, there is no change to our previous expense outlook of non-GAAP operating expense growth in the range of 35-40% year over year5.

We intend to provide further detail on our outlook during the conference call.

_____________

5 We have not provided the forward-looking GAAP equivalents for certain forward-looking non-GAAP operating expenses or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as share-based compensation expense. Accordingly, a reconciliation of these non-GAAP guidance metrics to their corresponding GAAP equivalents is not available without unreasonable effort. However, it is important to note that material changes to reconciling items could have a significant effect on future GAAP results and, as such, we also believe that any reconciliations provided would imply a degree of precision that could be confusing or misleading to investors.

Closing

We will host a Q&A webcast at 2:00pm Pacific time/ 5:00pm Eastern time today to discuss these results and our outlook. A live webcast will be available on Pinterest’s Investor Relations website at investor.pinterestinc.com. Thank you for taking the time to read our letter, and we look forward to your questions on our call this afternoon.

Sincerely,

Bill Ready Todd Morgenfeld
CEO CFO and Head of Business Operations

Forward-looking statements

This letter to shareholders may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act of 1934, as amended, about us and our industry that involve substantial risks and uncertainties, including, among other things, statements about our future operational and financial performance. Words such as “believe,” “project,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “plan” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: the impact of the COVID-19 pandemic, including its impact on our business as well as on global and regional economies and economic activity; general economic and political uncertainty in global markets and a worsening of global economic conditions or low levels of economic growth, including inflation, foreign exchange fluctuations and supply-chain issues as well as events such as Russia’s invasion of Ukraine; our ability to provide useful and relevant content; our ability to attract and retain creators that create relevant and engaging content on our platform; risks associated with new products and changes to existing products as well as other new business initiatives; our ability to maintain and enhance our brand and reputation; compromises in security; our financial performance and fluctuations in operating results; our dependency on online application stores’ and internet search engines’ methodologies and policies; discontinuation, disruptions or outages in authentication by third-party login providers; changes by third-party login providers that restrict our access or ability to identify users; competition; our ability to scale our business and revenue model; our reliance on advertising revenue and our ability to attract and retain advertisers and effectively measure advertising campaigns; our ability to effectively manage growth and expand and monetize our platform internationally; our lack of operating history and ability to sustain profitability; decisions that reduce short-term revenue or profitability or do not produce expected long-term benefits; risks associated with government actions, laws and regulations that could restrict access to our products or impair our business; litigation and government inquiries; privacy, data and other regulatory concerns; real or perceived inaccuracies in metrics related to our business; disruption, degradation or interference with our hosting services and infrastructure; our ability to attract and retain personnel; and the dual class structure of our common stock and its effect of concentrating voting control with stockholders who held our capital stock prior to the completion of our initial public offering. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022, which is available on our investor relations website at investor.pinterestinc.com and on the SEC website at www.sec.gov. All information provided in this letter to shareholders and in the earnings materials is as of August 1, 2022. Undue reliance should not be placed on the forward-looking statements in this letter to shareholders, which are based on information available to us on the date hereof. We undertake no duty to update this information unless required by law.

About non-GAAP financial measures

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (“GAAP”), we use the following non-GAAP financial measures: Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses (including non-GAAP cost of revenue, research and development, sales and marketing, and general and administrative), non-GAAP income from operations, non-GAAP net income, non-GAAP net income per share and constant currency revenue growth rates. The presentation of these financial measures is not intended to be considered in isolation, as a substitute for or superior to the financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparative purposes. We compensate for these limitations by providing specific information regarding GAAP amounts excluded from these non-GAAP financial measures.

We define Adjusted EBITDA as net income (loss) adjusted to exclude depreciation and amortization expense, share-based compensation expense, interest income, interest expense and other income (expense), net, provision for (benefit from) income taxes and non-cash charitable contributions. Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by revenue. Non-GAAP costs and expenses (including non-GAAP cost of revenue, research and development, sales and marketing, and general and administrative) and non-GAAP net income exclude amortization of acquired intangible assets, share-based compensation expense and non-cash charitable contributions. Non-GAAP income from operations is calculated by subtracting non-GAAP costs and expenses from revenue. Non-GAAP net income per share is calculated by dividing non-GAAP net income by diluted weighted-average shares outstanding. We use Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses, non-GAAP income from operations, non-GAAP net income and non-GAAP net income per share to evaluate our operating results and for financial and operational decision-making purposes. We believe Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses, non-GAAP income from operations, non-GAAP net income and non-GAAP net income per share help identify underlying trends in our business that could otherwise be masked by the effect of the income and expenses they exclude. We also believe Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses, non-GAAP income from operations, non-GAAP net income and non-GAAP net income per share provide useful information about our operating results, enhance the overall understanding of our past performance and future prospects and allow for greater transparency with respect to key metrics we use for financial and operational decision-making. We present Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses, non-GAAP income from operations, non-GAAP net income and non-GAAP net income per share to assist potential investors in seeing our operating results through the eyes of management and because we believe these measures provide an additional tool for investors to use in comparing our operating results over multiple periods with other companies in our industry. There are a number of limitations related to the use of Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses, non-GAAP income from operations, non-GAAP net income and non-GAAP net income per share rather than net income (loss), net margin, total costs and expenses, income (loss) from operations, net income (loss) and net income (loss) per share, respectively, the nearest GAAP equivalents. For example, Adjusted EBITDA excludes certain recurring, non-cash charges such as depreciation of fixed assets and amortization of acquired intangible assets, although these assets may have to be replaced in the future, and share-based compensation expense, which has been, and will continue to be for the foreseeable future, a significant recurring expense and an important part of our compensation strategy.

For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures, please see the tables under “Reconciliation of GAAP to non-GAAP financial results” included at the end of this letter.

Limitation of key metrics and other data

The numbers for our key metrics, which include our MAUs and ARPU, are calculated using internal company data based on the activity of user accounts. We define a monthly active user as an authenticated Pinterest user who visits our website, opens our mobile application or interacts with Pinterest through one of our browser or site extensions, such as the Save button, at least once during the 30-day period ending on the date of measurement. Unless otherwise indicated, we present MAUs based on the number of MAUs measured on the last day of the current period. We measure monetization of our platform through our average revenue per user metric. We define ARPU as our total revenue in a given geography during a period divided by the average of the number of MAUs in that geography during the period. We calculate average MAUs based on the average of the number of MAUs measured on the last day of the current period and the last day prior to the beginning of the current period. We calculate ARPU by geography based on our estimate of the geography in which revenue-generating activities occur. We use these metrics to assess the growth and health of the overall business and believe that MAUs and ARPU best reflect our ability to attract, retain, engage and monetize our users, and thereby drive revenue. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. In addition, we are continually seeking to improve our estimates of our user base, and such estimates may change due to improvements or changes in our methodology.

PINTEREST, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands, except par value)

(unaudited)

June 30, December 31,
2022 2021
ASSETS
Current assets:
Cash and cash equivalents $ 1,641,509 $ 1,419,630
Marketable securities 1,017,510 1,060,488

Accounts receivable, net of allowances of $8,803 and $8,282 as of June 30, 2022 and December 31, 2021, respectively

511,468 653,355
Prepaid expenses and other current assets 75,583 48,090
Total current assets 3,246,070 3,181,563
Property and equipment, net 66,074 53,401
Operating lease right-of-use assets 218,325 227,912
Goodwill and intangible assets, net 145,673 61,115
Other assets 17,890 13,247
Total assets $ 3,694,032 $ 3,537,238
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable $ 57,906 $ 17,675
Accrued expenses and other current liabilities 292,949 242,131
Total current liabilities 350,855 259,806
Operating lease liabilities 192,543 209,181
Other liabilities 14,545 29,508
Total liabilities 557,943 498,495
Commitments and contingencies
Stockholders’ equity:

Class A common stock, $0.00001 par value, 6,666,667 shares authorized, 579,656 and 568,228 shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively; Class B common stock, $0.00001 par value, 1,333,333 shares authorized, 90,470 and 88,644 shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively

7 7
Additional paid-in capital 5,216,308 5,059,528
Accumulated other comprehensive loss (13,258) (2,181)
Accumulated deficit (2,066,968) (2,018,611)
Total stockholders’ equity 3,136,089 3,038,743
Total liabilities and stockholders’ equity $ 3,694,032 $ 3,537,238

PINTEREST, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts)

(unaudited)

Three Months Ended June 30,
2022 2021
Revenue $ 665,930 $ 613,210
Costs and expenses:
Cost of revenue 164,896 127,819
Research and development 233,508 181,731
Sales and marketing 212,037 164,340
General and administrative 89,994 68,122
Total costs and expenses 700,435 542,012
Income (loss) from operations (34,505) 71,198
Interest income 3,365 1,125
Interest expense and other income (expense), net (9,252) 337
Income (loss) before provision for income taxes (40,392) 72,660
Provision for income taxes 2,684 3,243
Net income (loss) $ (43,076) $ 69,417

Net income (loss) per share:

Basic $ (0.07) $ 0.11
Diluted $ (0.07) $ 0.10

Weighted-average shares used in computing net income (loss) per share:

Basic

662,242 636,190

Diluted

662,242 692,364

PINTEREST, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

(unaudited)

Six Months Ended June 30,
2022 2021
Operating activities
Net income (loss) $ (48,357) $ 47,743
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization 16,355 13,537
Share-based compensation 190,653 179,720
Non-cash charitable contributions 20,490
Other 12,473 9,398
Changes in assets and liabilities:
Accounts receivable 143,877 98,686
Prepaid expenses and other assets (31,057) (18,342)
Operating lease right-of-use assets 25,103 20,643
Accounts payable 40,557 (1,498)
Accrued expenses and other liabilities 10,605 25,662
Operating lease liabilities (26,752) (20,646)
Net cash provided by operating activities 333,457 375,393
Investing activities
Purchases of property and equipment and intangible assets (19,916) (3,428)
Purchases of marketable securities (367,806) (571,216)
Sales of marketable securities 4,168 154,586
Maturities of marketable securities 393,784 373,162
Acquisition of business, net of cash acquired (86,059)
Net cash used in investing activities (75,829) (46,896)
Financing activities

Proceeds from exercise of stock options, net

4,080 14,935
Shares repurchased for tax withholdings on release of restricted stock units and restricted stock awards (37,953)
Net cash (used in) provided by financing activities (33,873) 14,935
Effect of exchange rate changes on cash, cash equivalents and restricted cash (1,947) (305)
Net increase in cash, cash equivalents and restricted cash 221,808 343,127
Cash, cash equivalents and restricted cash, beginning of period 1,427,064 678,911
Cash, cash equivalents and restricted cash, end of period $ 1,648,872 $ 1,022,038
Supplemental cash flow information
Accrued property and equipment $ 7,314 $ 905
Operating lease right-of-use assets obtained in exchange for operating lease liabilities $ 15,899 $ 1,657
Reconciliation of cash, cash equivalents and restricted cash to condensed consolidated balance sheets
Cash and cash equivalents $ 1,641,509 $ 1,012,928
Restricted cash included in prepaid expenses and other current assets 1,834 299
Restricted cash included in other assets 5,529 8,811
Total cash, cash equivalents and restricted cash $ 1,648,872 $ 1,022,038

PINTEREST, INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL RESULTS

(in thousands)

(unaudited)

Three Months Ended June 30,
2022 2021
Share-based compensation by function:
Cost of revenue $ 1,417 $ 2,180
Research and development 81,436 70,729
Sales and marketing 18,501 13,996
General and administrative 16,059 13,356
Total share-based compensation $ 117,413 $ 100,261
Amortization of acquired intangible assets by function:
Cost of revenue $ 938 $ 94
Sales and marketing 1,893
General and administrative 197 158
Total amortization of acquired intangible assets $ 3,028 $ 252
Reconciliation of total costs and expenses to non-GAAP costs and expenses:
Total costs and expenses $ 700,435 $ 542,012
Share-based compensation (117,413) (100,261)
Amortization of acquired intangible assets (3,028) (252)
Total non-GAAP costs and expenses $ 579,994 $ 441,499
Reconciliation of net income (loss) to Adjusted EBITDA:
Net income (loss) $ (43,076) $ 69,417
Depreciation and amortization 9,135 6,754
Share-based compensation 117,413 100,261
Interest income (3,365) (1,125)
Interest expense and other (income) expense, net 9,252 (337)
Provision for income taxes 2,684 3,243

Adjusted EBITDA

$ 92,043 $ 178,213

PINTEREST, INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL RESULTS

(in thousands, except per share amounts)

(unaudited)

Three Months Ended June 30,
2022 2021
Reconciliation of net income (loss) to non-GAAP net income:
Net income (loss) $ (43,076) $ 69,417
Share-based compensation 117,413 100,261
Amortization of acquired intangible assets 3,028 252
Non-GAAP net income $ 77,365 $ 169,930
Basic weighted-average shares used in computing net income (loss) per share 662,242 636,190

Weighted-average dilutive securities (1)

25,463 56,173
Diluted weighted-average shares used in computing non-GAAP net income per share 687,705 692,364
Non-GAAP net income per share $ 0.11 $ 0.25

(1)Gives effect to potential common stock instruments such as stock options, unvested restricted stock units and unvested restricted stock awards.



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Gains à surveiller : Pinterest, Uber, Starbucks, Square


L’ancre de Yahoo Finance Live, Dave Briggs, donne un aperçu de ce qu’il faut surveiller la semaine prochaine dans le monde des affaires, y compris les résultats des bénéfices des grandes entreprises, le rapport sur l’emploi et le PMI manufacturier.

Transcription vidéo

DAVE BRIGGS : Nous sommes sur le point de terminer après une semaine folle pour les marchés entre les bénéfices de la Fed et de la technologie et le plaisir ne fait que commencer. Voici ce qui vous attend la semaine prochaine. Lundi, nous aurons des lectures sur les dépenses de construction et le secteur manufacturier, ainsi qu’un aperçu de l’inflation avec les bénéfices de Kellogg’s avant l’ouverture. Et après la clôture, Activision Blizzard et Pinterest sont au programme.

Mardi, étant l’un des jours les plus chargés du calendrier des résultats, avant l’ouverture du marché, Caterpillar, JetBlue, Uber et Marriott sont parmi les meilleurs noms à surveiller. Et après la cloche, gardez un œil sur Electronic Arts, EA, PayPal, AMD, Airbnb et Starbucks. Sur le calendrier économique, regardez le marché du travail avec le rapport JOLTS.

Mercredi, focus sur la biotechnologie et les soins de santé, avec Moderna, CVS et Regeneron faisant tous rapport le matin. Après la clôture, Robinhood, eBay et MGM rapportent. Jeudi le jour le plus chargé de la semaine pour les gains. ConocoPhillips, Eli Lilly, Shake Shack, Alibaba, Square, Virgin Galactic, Lyft, DoorDash et Expedia parmi les grands noms publiant des résultats. Nous obtiendrons également les premières données sur les demandes d’assurance-chômage et le déficit commercial avant l’ouverture. Et vendredi, le rapport sur l’emploi de juillet est publié à 8h30, heure de l’Est. Une grosse semaine ici même sur Yahoo Finance.



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Pinterest lance l’analyse en temps réel dans son application mobile


Cela pourrait aider les spécialistes du marketing Pinterest à maximiser leurs performances au cours de la prochaine saison des fêtes.

Pinterest est maintenant officiellement lancé éléments d’analyse en temps réel dans Pin Analytics sur mobile, ce qui fournira plus de données sur les performances exactes de vos épingles à un moment donné.

Analyse en temps réel de Pinterest

Comme vous pouvez le voir dans ces exemples d’écrans, partagés par l’utilisateur Yasser Massoud, Pinterest avertit les utilisateurs de la mise à niveau dans l’application mobile. Des informations en temps réel sont également disponibles sur la plate-forme Web Analytics, mais désormais, vous pourrez également accéder à la plupart des mêmes données lors de vos déplacements, ce qui est probablement l’endroit où beaucoup plus de personnes cherchent à s’enregistrer.

Pinterest fait Remarque que les informations en temps réel ne sont pas disponibles pour les statistiques d’audience, telles que “Total Engaged Monthly Audience” et les filtres d’âge et de sexe. Mais vous pourrez voir des données globales sur la réponse à vos épingles, chaque fois que vous vous enregistrez, ce qui pourrait être un guide utile pour votre stratégie d’épingles.

Bien que cela puisse également conduire à une sur-optimisation et à des ajustements des campagnes avant qu’elles n’aient eu la chance de bouger. C’est toujours un risque avec toute information en temps réel, cela conduit à des réactions instinctives, qui pourraient en fait avoir un impact sur les performances globales en ne laissant pas de temps aux téléchargements pour gagner du terrain ou aux systèmes de la plate-forme pour optimiser les performances.

Résistez à cette envie (dans la plupart des cas) et celles-ci pourraient constituer des notes d’orientation précieuses pour votre stratégie, qui pourraient vous aider à prendre des décisions plus éclairées concernant votre processus d’épinglage.





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Pinterest conclut un accord de contenu avec Jellysmack pour une liste de 5 émissions (exclusives) – The Hollywood Reporter


Pinterest a conclu un accord de contenu avec la société de création Jellysmack pour une liste de cinq émissions animées par des créateurs de bricolage populaires qui seront disponibles exclusivement sur la plateforme sociale.

L’accord intervient alors que Pinterest étend rapidement sa production de contenu original, notamment grâce à un pacte pluriannuel avec Tastemade qui se traduira par 50 nouvelles émissions sur Pinterest. La plateforme a également récemment a embauché Nadine Zylstraanciennement responsable mondial de YouTube Originals, pour diriger la programmation originale.

Produit par Jellysmack, la prochaine liste de spectacles sera animée par Karina Garcia, Emmeline Mayline Cho (Emmymade), Lauren Riihimaki (LaurDIY), Liz Fenwick et Crowned Ladies, avec des domaines d’intérêt couvrant les recettes, la décoration intérieure, les tutoriels de beauté et les conseils de mode.

Parler avec Le journaliste hollywoodien, Garcia – qui compte plus de 9,2 millions d’abonnés sur YouTube – affirme que son émission Pinterest se concentrera davantage sur des conseils utiles et des “hacks” que les téléspectateurs peuvent utiliser, par rapport aux vlogs plus axés sur le style de vie et la famille qu’elle publie sur YouTube et Facebook. Son émission Pinterest, La vie est un hack, aura 18 épisodes qui durent chacun environ deux à trois minutes, avec la première première le 1er août.

“Nous utilisons tous Pinterest pour trouver l’inspiration, regarder des bricolages, regarder des hacks et d’autres choses, et le contenu court est tellement à la mode en ce moment que je pense que c’est ce dont Pinterest a besoin”, déclare Garcia à propos de l’accent accru de Pinterest sur le contenu original court. . “Il y a une communauté complètement différente qui utilise uniquement Pinterest, donc je pense que ça va bien marcher pour eux. Je pense que c’est en fait une très belle étape pour eux.

Du côté de la production, Garcia a noté que le contenu plus court, associé à la gestion du tournage et du montage par Jellysmack, lui a permis de filmer les 18 épisodes en l’espace d’une semaine.

“Je suis ravi d’entrer dans une nouvelle plate-forme”, a déclaré Garcia.

Les autres émissions de la liste de Jellysmack pour Pinterest comprendront également 18 épisodes, diffusés selon un calendrier hebdomadaire.





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Elliott a maintenant une participation dans PayPal, Pinterest


L’investisseur activiste Elliott Management aurait pris une participation non divulguée dans PayPal, The Wall Street Journal signalé Mardi (26 juillet) soir, citant des sources anonymes proches du dossier.

Alors qu’Elliott n’a pas répondu à une demande de commentaire de PYMNTS envoyée après les heures normales de bureau, le rapport a envoyé des actions de PayPal jusqu’à 10% plus élevées dans les échanges prolongés, améliorant légèrement la chute de 75% que les actions de la FinTech basée en Californie ont subie. au cours de l’année écoulée.

Selon son site Web, Elliott gérait plus de 51 milliards de dollars d’actifs à la fin de l’année dernière et a été l’un des investisseurs activistes les plus prolifiques, y compris des campagnes auprès de grands noms comme AT&T, Twitter et plus récemment Pinterest.

Pour sa part, PayPal n’a ni confirmé ni nié la participation déclarée et n’a déposé aucune divulgation publique auprès de la Securities and Exchange Commission (SEC) concernant un changement de propriétaire.

Avant le rapport de mardi, le PDG de PayPal, Dan Schulman, avait déclaré que la société se concentrait sur l’incitation des utilisateurs fréquents à essayer d’autres services, tels que le paiement en ligne ou les portefeuilles numériques, au lieu de poursuivre les consommateurs moins actifs.

Même dans son état actuellement diminué, PayPal a toujours une valeur marchande de près de 90 milliards de dollars, ce qui en fait une grande cible à digérer pour Elliott ou tout activiste. Fin mars, Vanguard Group et Blackrock étaient les deux principaux actionnaires de PayPal, avec des participations respectives de 8,2 % et 6,8 %.

Lire la suite: Pourquoi PayPal acheter Pinterest n’était pas une si mauvaise idée

En octobre dernier, PYMNTS a rapporté que PayPal avait décidé de ne pas poursuivre l’acquisition de Pinterest “à ce moment-là”, mais n’a pas exclu la possibilité de conclure des accords pour la plate-forme de médias sociaux à l’avenir.

Existe-t-il un lien entre l’intérêt antérieur de PayPal pour Pinterest et le a annoncé une participation de 9 % qu’Elliott a prise dans l’entreprise la semaine dernière reste à voir, mais comme PayPal, Pinterest a vu son stock chuter de plus de 70% au cours de la dernière année.

——————————

LA NOUVELLE ENQUÊTE PYMNTS TROUVE 3 CONSOMMATEURS SUR 4 AYANT UNE FORTE DEMANDE POUR LES SUPER APPLICATIONS

À propos de: Les résultats de la nouvelle étude de PYMNTS, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy”, une collaboration avec PayPal, ont analysé les réponses de 9 904 consommateurs en Australie, en Allemagne, au Royaume-Uni et aux États-Unis. et a montré une forte demande pour une seule super application multifonctionnelle plutôt que d’utiliser des dizaines d’applications individuelles.



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Chute des recherches sur la perte de poids sur Pinterest : l’impact des politiques des plateformes sociales sur le comportement des utilisateurs


Pinterest sur les annonces de perte de poidsAprès avoir abusé pendant le verrouillage de Covid 19, les médias sociaux ont été inondés d’annonces de perte de poids lorsque l’été est arrivé. Lorsque les recherches ont montré que 80 % de la génération 7 subissaient une pression “prête pour le corps pour l’été”, Pinterest en a pris note et a menacé de prendre des mesures contre les publicités douteuses sur la perte de poids et le body shamming sur la plate-forme.

Le 1er juillet 2021, Pinterest a mis à jour sa politique interdire toutes les annonces relatives à la perte de poids langage et imagerie. Pinterest est devenu la première plate-forme sociale à interdire les publicités de perte de poids de toute forme et embrasse à la place l’acceptation du corps.

Le résultat immédiat à l’époque n’a pas montré beaucoup d’effet. Les utilisateurs ont continué à publier des contenus liés à la perte de poids, tels que des défis de perte de poids et des transformations corporelles.

Un an après l’interdiction, les recherches liées à la perte de poids sur la plateforme ont diminué de 20%. Les gens recherchent maintenant des informations plus positives comme “Comment changer d’avist” et “m’aimer», qui ont augmenté de 50 % et 36 % consécutivement. Il y a aussi une augmentation de 65X pour “Des repas rapides et sains» recherches.

Sarah Bromma, responsable de la politique de Pinterest, a déclaré: «Lorsque nous avons mis en place notre interdiction des annonces de perte de poids il y a un an, notre espoir était de continuer à construire notre plate-forme comme un environnement sûr et accueillant où tous les Pinners se sentent libres d’être qui ils sont, quel que soit leur corps. forme ou taille. Aujourd’hui, un an plus tard, nous constatons une réponse positive des utilisateurs, démontrant le véritable impact qu’une telle politique peut avoir sur les comportements et les perceptions en ligne. »

Cependant, toutes les publicités faisant la promotion d’un mode de vie sain ou de produits et services de remise en forme sont autorisées, sauf si elles sont axées sur la perte de poids.

Comment Pinterest a réussi à obtenir ces résultats de recherche de perte de poids

Pinterest a pour mission de proposer un contenu inspirant tout en identifiant et en éliminant les contenus préjudiciables tels que les discours de haine, la honte corporelle et la désinformation. De cette façon, les Pinners et les marques authentiques peuvent profiter de rester sur la plate-forme car ils consomment du contenu précieux.

En conséquence, les recherches “écran de verrouillage des citations positives” ont augmenté trois fois. Les recherches de « conscience émotionnelle » sont apparues 22 fois par rapport à l’année dernière.

De plus, la suppression de la Politique relative aux annonces de perte de poids a stimulé une réduction significative des annonces de body shaming et de perte de poids de particuliers et de marques.

L’impact de la politique sur les annonces de perte de poids sur les comportements sains et la positivité corporelle

Interdire les annonces de perte de poids sur Pinterest peut sembler être une mesure extrême à l’époque. Mais aujourd’hui, la plateforme montre que les politiques mises en œuvre par les médias sociaux sont importantes et ont la capacité d’influencer les comportements et les perceptions.

Les recherches de perte de poids sur la plateforme tournent désormais autour de la confiance en soi, du bien-être et de la santé mentale.

Voici une ventilation des différents contenus positifs que les Pinners recherchent actuellement et leurs tendances :

Conseils d’amélioration de la confiance en soi

  • +50% “comment changer votre état d’esprit.”
  • +32% “comment devenir plus confiant”
  • 5X « affirmations de soi positives »
  • +36% “m’aimer”
  • 3X “accepte ton corps”

Idées multimédias qui embrassent la positivité corporelle

  • 7X « esthétique de la photographie positive pour le corps »
  • 5X “dessin au trait positif pour le corps”

Explorer des images qui nous représentent

  • “référence corps sinueux” recherches multipliées par 5
  • “modélisation sinueuse” recherches multipliées par 3
  • “morphologie androgyne” les recherches ont augmenté de +57 %

Pinterest n’a pas entièrement effacé le contenu sur la perte de poids

La politique d’interdiction des publicités pour la perte de poids a permis de minimiser le volume de contenu connexe sur Pinterest, mais pas entièrement. Recherches de perte de poids sur la plate-forme ne donnera pas de résultats vierges. Vous vous retrouverez avec du contenu connexe tel que “l’entraînement pour le ventre plat”, “comment j’ai perdu 50 livres en 5 mois sans exercice” et “des façons brillantes de maigrir en une semaine”, entre autres. Cependant, le contenu est plus généré par l’utilisateur que par la publicité.

Autres acteurs clés dans la lutte contre la perte de poids Contenu publicitaire

Certaines célébrités ont rejoint les masses en ligne pour minimiser la promotion des annonces de perte de poids et la consommation de contenu. Florence Pugh, une actrice hollywoodienne, réprimande les honteux du corps après qu’ils l’aient trollée pour avoir porté une robe transparente qu’ils jugeaient inappropriée en raison de son poids. L’événement s’est produit lors du défilé de couture Valentino.

Lizzo, un célèbre rappeur américain, a également lancé une marque Body-positive gamme mode récemment. Ailleurs, l’actrice australienne Rebel Wilson promeut la positivité corporelle dans la plupart des publications sur les réseaux sociaux dans lesquelles elle s’engage.

Dernières pensées

Pinterest s’efforce de lutter contre le body shaming et la perte de poids Contenu publicitaire en ligne. Comme révélé dans le rapport sur la neutralité corporelle, il y a une baisse significative du nombre de recherches de perte de poids sur la plateforme.

De nombreux Pinners célèbrent cette étape puisqu’ils peuvent désormais surfer sur la plateforme sans se soucier des annonces interminables sur la perte de poids. Bien que le combat ne soit pas entièrement terminé, le résultat est impressionnant jusqu’à présent. La guerre peut donner de meilleurs résultats si toutes les plateformes de médias sociaux et les moteurs de recherche se consacrent à la même cause.



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Résultats de Pinterest : que regarder le 1er août ?


Pinterest (NYSE : ÉPINGLES) devrait publier ses résultats du deuxième trimestre 2022 après la clôture du marché le lundi 1er août. Une conférence téléphonique avec les analystes est prévue le même jour à 17 h HE.

Les investisseurs se tourneront probablement vers le visuel des médias sociaux rapport de la société avec un optimisme prudent. Du côté positif, la société a de bons antécédents en matière de dépassement des attentes de bénéfices de Wall Street. De plus, il a commencé 2022 sur une note solide, avec ses bénéfices du premier trimestre accélérés par les attentes de la rue et ses revenus le dépassant légèrement.

Cependant, les investisseurs restent préoccupés par les statistiques d’utilisation de Pinterest, en particulier par la baisse du nombre d’utilisateurs d’une année sur l’autre aux États-Unis (au dernier trimestre, la société a commencé à catégoriser les États-Unis avec le Canada.) Cette dynamique est alimentée par la pandémie, qui a provoqué une augmentation du nombre de personnes utilisant la plate-forme de l’entreprise au cours des premières étapes de la crise, “rester à la maison”. Alors que les gens ont commencé à s’aventurer plus souvent à l’extérieur de leur domicile, la croissance des utilisateurs a été sous pression.

De plus, les investisseurs se sentent probablement mal à l’aise face à la possibilité d’un récession aux États-Unis, ce qui obligerait presque sûrement les annonceurs à réduire leurs dépenses publicitaires.

Le prochain rapport sera le premier publié pendant le mandat du nouveau PDG Bill Ready. Fin juin, Ready a pris les rênes du cofondateur Ben Silbermann, qui est passé au poste de président exécutif. Prêt à rejoindre Pinterest depuis Alphabetde Google, où il a dirigé les initiatives commerciales et de paiement de l’entreprise. Son expérience reflète le plan de Pinterest de pousser grand dans l’espace du commerce électronique.

Voici ce qu’il faut surveiller dans le prochain rapport Q2 de Pinterest.

Les mains d'une personne tenant une tablette blanche dont l'écran affiche diverses catégories de navigation.

Source de l’image : Getty Images.

Les chiffres clés de Pinterest

Vous trouverez ci-dessous les résultats de la société du deuxième trimestre 2021, ses prévisions pour le deuxième trimestre 2022 et les estimations consensuelles de Wall Street à utiliser comme références.

Métrique Résultat T2 2021 Orientations de Pinterest pour le deuxième trimestre 2022 Estimation consensuelle de Wall Street pour le T2 2022 Le changement projeté de Wall Street
Revenu 613,2 millions de dollars 11% de croissance 675,4 millions de dollars dix%
Bénéfice ajusté par action (EPS) 0,25 $ N / A 0,18 $ (28%)

Sources de données : Pinterest et Yahoo! Finance. Remarque : Pinterest ne fournit pas d’indications sur les revenus.

Pour le contexte, dans le premier quart, les revenus de Pinterest ont augmenté de 18 % d’une année sur l’autre pour atteindre 574,9 millions de dollars. Ce résultat a dépassé l’estimation consensuelle de 573,6 millions de dollars et était conforme aux prévisions de croissance de la société dans la fourchette de pourcentage des adolescents. Le bénéfice net ajusté était de 0,10 $ par action, en baisse de 10 % par rapport à la même période l’an dernier. Ce résultat couru par les analystes de 0,04 $ par action s’attendaient.

Indicateurs clés

Les revenus de Pinterest sont déterminés par deux mesures : le nombre d’utilisateurs actifs mensuels mondiaux (MAU) et le revenu moyen mondial par utilisateur (ARPU), qui reflète les tarifs publicitaires atteints. Les utilisateurs des pays développés sont plus précieux pour l’entreprise que ceux des pays en développement, car ils rapportent plus de revenus publicitaires. Ainsi, les numéros d’utilisateurs dans les catégories États-Unis + Canada et Europe sont ceux sur lesquels il faut se concentrer.

Voici les indicateurs clés du dernier trimestre :

Métrique T1 2022 Changer (YOY)
Utilisateurs actifs mensuels (MAU) : Global 433 millions (9%)
MAU : États-Unis et Canada 94 millions (13%)
MAU : Europe 120 millions (12 %)
MAU : Reste du monde 220 millions (6%)
Revenu moyen par utilisateur (ARPU) : Global 1,33 $ 28%
ARPU : États-Unis et Canada 4,98 $ 31%
ARPU : Europe 0,72 $ 40%
ARPU : Reste du monde 0,08 $ 164%

Source des données : Pinterest. YOY = année après année.

Il y a un point positif en ce qui concerne le nombre d’utilisateurs qui n’apparaît pas sur ce graphique : le nombre global de MAU du dernier trimestre de 433 millions est légèrement supérieur aux 431 millions du trimestre précédent. Ce résultat a brisé la séquence de trois trimestres consécutifs de baisse de la société séquentiel MAU mondiales.

Dans la publication des résultats du dernier trimestre, Pinterest a fourni les numéros d’utilisateurs suivants au 25 avril, soit 25 jours après le début du deuxième trimestre : 94 millions de MAU aux États-Unis et au Canada et 432,9 millions de MAU dans le monde. Ces deux chiffres sont à peu près stables avec les MAU à la fin du premier trimestre.

Orientations du troisième trimestre

L’action Pinterest est susceptible de bouger si les perspectives de la direction pour le troisième trimestre sont sensiblement différentes des attentes de Wall Street.

Pour le troisième trimestre, les analystes prévoient actuellement que les revenus augmenteront de 15 % d’une année sur l’autre à 728,7 millions de dollars et que le BPA ajusté diminuera de 36 % à 0,18 $.

10 actions que nous aimons mieux que Pinterest
Lorsque notre équipe d’analystes primée a un conseil sur les actions, il peut être payant d’écouter. Après tout, la newsletter qu’ils diffusent depuis plus d’une décennie, Conseiller en actions Motley Foola triplé le marché.*

Ils viennent de révéler ce qu’ils croient être le dix meilleures actions pour les investisseurs d’acheter maintenant… et Pinterest n’en faisait pas partie ! C’est vrai – ils pensent que ces 10 actions sont des achats encore meilleurs.

Voir les 10 actions

* Rendements du conseiller en valeurs au 2 juin 2022

Suzanne Frey, cadre chez Alphabet, est membre du conseil d’administration de The Motley Fool. Beth McKenna n’a aucune position sur les actions mentionnées. The Motley Fool a des positions et recommande Alphabet (actions A), Alphabet (actions C) et Pinterest. Le Motley Fool a un politique de divulgation.

Les vues et opinions exprimées ici sont les vues et opinions de l’auteur et ne reflètent pas nécessairement celles de Nasdaq, Inc.



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How To Get More Followers On Pinterest: 22 Tips For 2022


In this post, we will check out how to get more followers on Pinterest.

Pinterest is one of the most popular social media platforms right now. You can use it to share your favorite recipes, products, and more. But Pinterest also has a lot of potential for getting more followers if you know what you’re doing.

Pinterest is a social media platform that has over 500 million users, and it’s growing quickly. It’s a visual-based site where you can pin photos, videos, quotes, and other images to your profile board.

You can follow other people or businesses on Pinterest or opt-in to have your pins followed by others by using the “follow me” button under your profile picture. The goal of this guide is to help you increase engagement with your pins so that more people will follow them!

In this post, we’ll give you some tips on how to grow your following on Pinterest so without further delay let’s go ahead and check out how to get more followers on Pinterest.

The Importance of Followers

In the social media world, one of the most important metrics is followers. If you don’t have a healthy amount of followers on your social media platforms, it can make it hard to grow your business. Followers are important for so many reasons:

  • Following other accounts will help drive traffic to your page and boost its relevancy in search results.
  • Following other users gives them permission to follow back, which helps grow your audience even more quickly.
  • If someone follows you but doesn’t know anything about your brand or products/services, they might unfollow soon after because they see no value in what they see on Instagram or Pinterest (or whatever platform you’re using).

You can use this article as a guide when creating strategies around growing an organic audience base on Pinterest!

How To Get More Followers On Pinterest

1. Create an Effective Profile

A good profile will be easier to find and help you build credibility and trust with your audience.

  • Use a profile photo that is relevant to your business. If you’re a blogger, use a picture of yourself sitting at your computer with your laptop or notebook open. If you’re an interior designer, use a picture of yourself standing next to some furniture or other decorative items in front of the room in question.
  • Make sure all parts of your profile are consistent—your name should not contain any numbers or punctuation marks (e.g., “Karen’s Home Staging”) unless they’re actually part of the name itself (e.g., “Karen’s Home Staging”). The same goes for URLs; if others can’t find them easily on social media sites such as Pinterest, then why would anyone want to follow them?

2. Start Following People You Know Personally

Image Credit- Simple pin Media

You can also start a Pinterest account for business purposes. This is a great way to gain followers who are interested in the type of product or service that you offer.

If you have an eCommerce site, then getting into Pinterest can help your business drive sales from its followers and customers. Here’s what you should do:

  • Follow people who are influential in your niche;
  • Follow people who are influential in other niches;
  • Follow people who are influential in other industries; and
  • Follow people who are influential in other professions such as graphic design or photography

3. Find great images

To get more followers on Pinterest, you’ll want to ensure you’re pinning high-quality images. Images that are eye-catching and high quality will attract more people to your account, which can help increase your following.

You can find great images by searching for keywords or browsing categories. When you’re searching for keywords, look through the results and choose the ones that have a lot of activity around them (lots of likes and repins).

If there are no results matching what you’re looking for, try using different terms or adding words like ‘pin’ or ‘board’. You can also browse categories to see what kinds of content are popular on Pinterest:

  • Animals & Pets
  • Art & Design
  • Home Decorating & DIY Projects
  • Movies & TV Shows
  • Music & Audio

4. Pin a lot

If you want to build your audience on Pinterest, then you need to pin a lot. Don’t be afraid to make mistakes and don’t be afraid to take risks.

Remember that Pinterest is more than just a place where people come to buy things they see in your feed—it’s also a place where people come looking for inspiration and ideas!

So if you find something truly impressive, whether it be an image of a beautiful piece of furniture or an awesome nail design, go ahead and pin away!

It may seem like the last thing anyone would want is another picture of this particular item in their feed, but the truth is that people love seeing things they haven’t seen before.

And even if your followers aren’t interested in this particular item themselves (yet), there’s still plenty of good reason why you should pin it anyway:

  • It gives them inspiration for what kinds of things might interest them
  • By showing them different styles/colors/etc., it helps them better understand what kinds of products might fit into their lifestyle
  • If someone happens upon this particular image (or any image) while browsing through Pinterest’s endless stream of content, there’s always room for discovery—and who knows? Maybe one day soon those same eyes will stumble across something else by chance.

5. Follow other Pinterest users

Follow other Pinterest users. It’s a simple but effective way to get noticed by them, especially if you follow the right people. Remember quality over quantity!

  • Follow your friends, family, and colleagues. Since they already know you, they might be more likely to notice your brand or content when it pops up in their feed. Plus, it’ll make them feel good to see that others have found their pins valuable enough to share with followers as well!
  • Follow people who have similar interests (and preferably an engaged audience). The last thing you want is for your pinboards and pins to be shared among strangers who aren’t interested in what you’re posting on Pinterest! By following like-minded folks who may be interested in what they see from you next time around (and vice versa), each one becomes another chance at getting noticed by more potential fans out there—or even some existing ones who might not even realize how awesome their favorite brands are just yet…

6. Share Your Pins on Social Media Profiles and Elsewhere

Image Credit- Seeking Alpha

To encourage others to follow you, share your pins on social media profiles and elsewhere on the web. Social media is a great way to find new followers because it’s easy for people to see what you’re sharing.

To make sure they’re relevant and useful, use hashtags in the title of your pin so that people can easily find related topics when they search through Pinterest (for example: “Pinterest for” or “Pinterest 101”).

You can also post them on other sites like Facebook and Twitter, but be careful not to spam by posting too many pins at once!

You should always include links back to your profile in these posts so that readers know where else they can find more content from you.

If someone follows one link from one post but clicks away after reading only two sentences without understanding who wrote them or what their website is about—you may never see them again! This leads nicely into.

7. Add social sharing buttons to your content

If you have a blog, add social sharing buttons to the top of each post. When people share your content on Facebook, Twitter, or Pinterest it shows that you’re popular and helps build credibility for you as an expert in your field or topic area.

Make sure that the content is relevant to what they are sharing with their friends or followers. For example, if someone shares a recipe on Facebook then they should make sure that recipe is also posted on Pinterest with attribution back to the original source (i.e., yours).

8. Add a Pinterest widget on your blog sidebar

Pinterest widgets are easy to install and can be added to your blog sidebar, header, and footer. Since Pinterest widgets increase the number of followers you have on Pinterest.

They’re an excellent way to find more people interested in what you have to say. Plus, they can also help other readers who may not know about you or your blog discover it as well.

There are lots of different types of options available when it comes to adding a Pinterest widget; some include:

  • A Follow button that allows users to follow you without leaving their current page (this is what we recommend).
  • A Pin-it button that allows users to pin anything from your site directly onto their boards.

9. Introduce yourself in the description

  • In the description of your board, give a brief description of who you are and what you do. You can also include information about your business, blog, and website.
  • Invite collaborations with other pinners and bloggers.
  • Invite collaborations with brands/businesses that fit into the niche as well as other websites/social media accounts that would be interested in sharing info with their audience.

10. Make the description actionable

The description should include a clear call to action. For example, if you’re sharing an infographic about how to use Pinterest for marketing and sales, you would include a link (in the form of a pinned image) that takes users straight to your website or blog.

If it’s an article on how to set up an effective Pinterest business account, then provide links to your social media accounts as well as your email address so that readers can reach out if they want more information.

You can also use this section as a platform for promoting yourself by including links to all of your other pins or boards and describing what makes them unique from one another in terms of content or style.

This will help people understand why they should follow you on Pinterest; after all, we follow others because we like what they have to say!

Some ideas:

  • Include keywords in this section by using synonyms for them (e.g., “Pinterest marketing tips” instead of just “Pinterest marketing tips”). This will make it easier for search engines like Google or Bing to find the exact thing we’re looking for when someone searches those terms online – even though there may be many other pages with similar titles as well!

11. Include Keywords in descriptions

  • Include keywords in the first sentence of your description.
  • Include keywords in the last sentence of your description.
  • Include keywords in the middle of your description.
  • Use hashtags as you would on Twitter, but don’t go overboard!

12. Use keywords in board names & descriptions

  • Use keywords in board names
  • Use keywords in board descriptions
  • Use keywords in pins
  • Use keywords in the profile description
  • Use keywords in the profile bio
  • Use keywords in the profile URL, which you can get from your dashboard’s “Edit” button. This is where Pinterest will send people who visit or search for you. Include a keyword or phrase that describes what you sell and/or who you are as a brand. For example, if I wanted to use my brand name as my URL, I might choose something like this: http://pinterest.com/sportshubnet/?ref=widget_photo-1485460021 (click here). It could just be “http://www.” with no further information after it! But don’t be afraid to include some details about what makes your business unique—and relevant—to other users who want to connect with it online will be excited to see them there too!

13. Invite collaboration

  • Invite collaboration.
  • Invite others to pin your content.
  • Invite others to pin their content.
  • Ask for feedback on your pins, boards, and profile, or the business you represent (if you’re an influencer). Be more active online by following people who follow you, other pinners who follow the same boards as you and share interests with you (and vice versa), influencers in a similar niche or community of interest as yours, or any other group whose members might benefit from what it is that you do (or think they might).

14. Create pins that stand out

  • Make sure your pin is visually appealing. If you have a lot of text, you may need to use an image with just the right amount of white space to make it easy to read. Also, choose images that are high quality and don’t look pixelated or blurry.
  • Use the right size, format, and color for each pin. Pinterest lets you create custom sizes for individual pins so that they’re not all square or rectangular (though square photos tend to get more engagement than other shapes). You can also change the color scheme from grayscale to black-and-white if it makes sense for your content.
  • Make sure your pin is relevant to your board. It’s better if people can understand what they’ll find in one glance at your board cover photo because some boards are very specific while others have a broad theme like lifestyle/home decorating ideas; however, this isn’t always possible since sometimes users don’t know exactly what they want until they see it! So try making sure there’s enough variety within each category so people won’t get bored quickly when looking through these categories:

15. Create pins that get more repins & clicks

Pinners love images, so try out some of these options to create pins that get more repins and clicks.

  • Use a photo. You’re already on Pinterest, so you have access to millions of photos from the world’s top photographers. Take advantage of this by adding your own photo to the platform.
  • Use a quote. It’s easy to find quotes online, copy them into Word and change them up for the way you want them in your pins (fonts/font sizes/colors/etc.)
  • Use a listicle (a list). There are enough lists on Pinterest, and they’re usually popular ones too! Include your own list if its related topics are relevant to what your audience would be interested in reading about or sharing with others on their blog or social media channels (Facebook groups etc.)

16. Be consistent but not spammy

You should be consistent in your Pinterest strategy, but don’t spam. Don’t use the same description on your pins because it will look like a scammer is trying to get more followers by being repetitive and annoying.

You can use the same keyword on a variety of images and it won’t seem spammy. The key is to make sure they’re not all from the same source or all in one category so that each pin looks different than another one you’ve created before it.

17. Follow other pinners

Following other pinners who have a similar number of followers to your own is an excellent way to grow your following. If you are following people with very few followers and no boards, that’s fine too!

Just make sure they follow Pinterest etiquette, which means they don’t spam the site with low-quality content or submit their own pins without adding value first (this applies to any social media platform).

As far as how many people should be in your target audience? Well…that depends on what you’re selling! If you sell pet supplies, then it’s probably a good idea for most of the users in the following groups: “Pet owners” and “Animal lovers” – this way their feeds will be filled with relevant stuff from both yours and others’ accounts (if those folks have active accounts).

18. Use hashtags on Pinterest

If you want to get more followers on Pinterest, there are a few things that you’ll need to do. The first thing is to make sure that you are using hashtags in all of your pins. This is one of the most effective ways to gain exposure and attract new followers because it will allow others who have similar interests as yours to find your content.

You can use hashtags in the description, board name, pin description, image file name, and URL for each pin. Be careful though – don’t use too many tags or it will look spammy and won’t attract attention from people who might be interested in following you!

The second tip is creating pins that stand out from the crowd – this means choosing creative images with high-quality details (like product images) rather than low res ones which aren’t going anywhere good anyway!

19. Comment on Other User’s Pins

Commenting on other users’ pins can help you connect with them and build relationships. It can also help you gain followers by making it easier for people to find your profile since Pinterest includes the number of comments a pin has received in its search results.

But don’t just leave a generic “Great post!” comment on every pin — be authentic and say something meaningful about the post or image that will encourage the person who posted it to check out your profile.

For example, if someone shares an article about how to lose weight quickly, but you know from experience that healthy lifestyle changes are more effective than crash diets, comment on their pin saying something like: “I agree! I lost 10 pounds by cutting out processed foods from my diet.”

20. Make Sure You Have a Pin Button Installed On Your Blog

Another way to find new followers is by installing the Pinterest Pin It button on your blog. With this button, users can quickly save and pin content from your site with just one click.

This will make it much easier for them to share your content, which in turn leads to more exposure and traffic for you!

21. Use Tailwind Tribes

Tailwind Tribes are groups of people who share the same interests and are looking to connect with other people who share their interests.

Tribes are a great way to build a community around your brand and help you get more followers on Pinterest.

Simply commenting on a pin that you like is a great way to build connections, and increase your followers in the process.

22. Use the right tools to entice Pinterest followers

If you’re looking for a more organized way to manage your Pinterest account, there are the right tools to entice interested followers.

Tailwind and Sprout Social will let you schedule pins in advance and get them posted at different times of the day. This is one of the most effective ways to get more followers on Pinterest—set up a queue of new pins and keep them coming!

Scheduling also allows you to find people who follow similar boards as you—and then follow them back with Tailwind in order to connect with other like-minded pinners.

Plus, if there are certain times when your audience is most active on Pinterest (like early mornings or evenings), Tailwind can help optimize when each scheduled pin goes live based on their engagement history.

You can also use Tailwind’s analytics dashboard as well as its reporting feature so that any changes or updates will show up immediately in real-time without having to wait until next month’s report arrives in your inbox!

Other than scheduling tools you can also use designing software like Canva to construct astonishing pin graphics.



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